about

Isabella Reale is a Boston-based brand builder, social media strategist, and community leader dedicated to driving impact through digital storytelling. She specializes in transforming brands into powerful, purpose-driven voices that inspire connection and drive business goals.

As the Associate Brand Marketing Manager at Samsonite, Isabella leads social media strategy for American Tourister, Hartmann, and High Sierra, ensuring each brand resonates with its audience while maintaining strong, cohesive messaging. She develops and executes content strategies, creates organic content, and oversees UGC and influencer campaigns that bring brand narratives to life in an authentic and engaging way.

Beyond corporate branding, Isabella is deeply committed to social impact. As the Director of Social Media and Blog Editor for Sustainable Swaps, she leverages digital platforms to drive awareness around sustainable fashion, positioning the organization as a leader in the fight against fast fashion through engaging content and viral campaigns.

With expertise in social media management, brand strategy, content marketing, and community engagement, Isabella understands that a brand is more than just its products—it’s a story, a mission, and a movement. She blends creativity with strategy to build brand affinity that lasts, ensuring every piece of content fosters genuine connections. Whether crafting high-quality content with just an iPhone in hand or designing large-scale engagement strategies, Isabella’s work is rooted in intentionality and impact.

Passionate about using digital spaces for good, Isabella continues to seek opportunities that align with her values, creating meaningful change through brand storytelling and community-building.